Marketing

Do this and ChatGPT will not replace you as a writer

In the 18th century, when the Industrial Revolution was in full swing, one group, called Luddites, mushroomed in Nottingham, Britain. Their purpose? Just one. Oppose mechanization. They destroyed mechanized looms and other textile machinery due to the rising fear of unemployment. David Landes summed up his vision of the period as: “The workers, especially those bypassed by machine industry, said […]

Marketing

The relation between market positioning and a principle of Jainism

Being a frequent visitor to the residence of philosophy, I came across the concept of ‘multifaceted reality’, documented in one of the schools of Indian Philosophy, the Jainas. I am talking about the principle of Anekantavada. My contention will focus on how it partially runs parallel to Positioning in the market.  But first, let me briefly describe what I mean […]